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When creating or claiming a business directory citation it is important to fill out three pieces of crucial information about your company: Name – This should ideally be your branded trading name. Local telephone number – This should match the number given on your own website. Physical address – Again this should be consistent with the address on your website. lescachotieres.com Flip it though and it actually represents a golden opportunity. If you can deliver a better customer experience than your competitors, you’ll be a magnet for the 93% of customers that told HubSpot they would make repeat purchases from companies offer excellent customer service